Connect33 Newsletter | February 2025
Hi readers, welcome to our second edition of 2025, covering Latin American technology trends, expansion, and M&A. Highlights from the month include Netflix and Alibaba’s investments in Mexico and a busy M&A front with software services companies.
In Connect33 news, we’re growing our team (more below) and will be at Snowflake Data for Breakfast and SXSW in Austin, TX, in the coming weeks. If you’re in town, drop us a line.
Equiteq Global Buyers Report 2025: The 2025 Knowledge Economy Global Buyers Report shares a unique look at the trends likely to shape M&A activity over the coming year. Equiteq’s annual report combines proprietary data with the insights of the global team across the Knowledge Economy’s core sectors of management consulting, technology services and outsourcing.
“A lot of people are trying to find and acquire custom dev shops out of Latin America, especially while the situation in Ukraine persists,” notes Gannon. “But until the situation in that traditional nearshoring hotspot is resolved, I think we will see acquirers continue to focus more so on LATAM for the skillsets and access to the U.S. market.”
Our take: This report is a must-read for anyone interested in learning more about digital services M&A. It provides an in-depth view of all significant technology ecosystems and key investor interest points. We’ve highlighted only a few key takeaways:
1. The 80% metric stood out for survey respondents who stated they expect more or the same amount of capital to be available in 2026 and that the same number holds a ‘high’ or ‘very high’ interest in M&A in the North American region.
2. Data analytics remains a critical priority for Knowledge Economy buyers with almost nine-in-ten respondents ranking it as a top M&A focus. Interest in Databricks & Snowflake ecosystems leads the way.
3. Custom Software Development remains a core focus for buyers and inventors, with modernization, app development, and cloud DevOps generating the most interest. As John Gannon notes above, Latin America remains a key region for acquiring dev shops.
Alibaba (NYSE: BABA) launched its first cloud region in Mexico, expanding its global footprint to 87 availability zones across 29 regions. (Mexico Business)
Valsoft, a Canadian company specializing in acquiring and developing vertical market software businesses, announced the acquisition of VHL Sistemas, a Brazilian provider of cloud-based notary management solutions. (Valsoft)
Netflix (Nasdaq: NFLX) announced a $1 billion investment to produce some 20 films and TV series in Mexico annually over the next four years. (Reuters)
CoreX, a ServiceNow consultancy established in 2023, acquired Volteo to expand its coverage in Latin America and EMEA, including a Center of Excellence in Guadalajara, Mexico. (Business Wire)
Nayax (Nasdaq: NYAX) a global commerce enablement and payments platform, announced the acquisition of UPPay, a leading digital payment and telemetry provider for automated self-service coffee machines in Brazil. (Nayax)
Lovelytics, a leading data, AI, and analytics consulting firm, announced the acquisition of Datalytics, a Databricks consulting firm headquartered in Buenos Aires, Argentina. (PRN)
GenLogs, a freight intelligence platform that utilizes roadside sensors and cameras to collect data on trucks and trailers, raised $14.6M USD and began expanding into Mexico. (FreightWaves)
Apiux Tech, a leading Chilean technology consulting firm with operations across Latin America and Europe, announced the acquisition of Nectia Software. (Newswire)
Alianzo, a Brazil-based consultancy technology firm, acquired Consultec Gestão Contábil, specializing in accounting and tax advisory services for agribusiness companies. (Alianzo)
Corpay (NYSE: CPAY), a corporate payments company, acquired Gringo, a Brazil-based mobile platform specializing in vehicle registration and compliance payments. (Yahoo Finance)
Celigo, the leading enterprise integration platform as a service (iPaaS) provider, announced its expansion into LATAM through a new partnership with IIG, an independent and exclusive reseller. (Business Wire)
StackAdapt, the leading multichannel programmatic advertising platform, announced a $235M USD Investment to expand into Latin America and additional markets. (Business Wire)
We officially launched our 2025 Scaling Engineering Teams in LatAm interview series in partnership with Envoy Capital Partners. In the coming months, we will interview industry leaders in the US and Latin America who have scaled software engineering organizations for top companies in the region.
These interviews will be posted to our Blog and Substack page.
Connect33 is a full-service consulting firm specializing in market entry, expansion, and software engineering team building in Latin America. With extensive experience in the region, we help companies scale efficiently by providing experience-based insights and services with on-the-ground experts.
Our list of companies we’ve scaled with includes mid-to-large enterprises, including Apexon, Atrium AI, Bain, EPAM, phdata, Tekton, and more.
In addition, we help buyers get matched with top software development partners based on their project needs via our Latam Partners platform.
Additional stories we’re following
Nu Holdings Reports Fourth Quarter Financial Results (BWire)
Latin America’s newcomers to the datacenter arena (BNAmericas)
Trump Tariffs Already Hurt Mexico–Even If They’re On Hold (Bloomberg)
Brazilian SaaS startup Capim lands a $26.7M Series A (Techcrunch)
Latin American Remote Tech Talent Expands (GlobeNewswire)
Meta Expanding Engineering Team in India (Economic Times)
Globant Q4 Results (Globant)
LatAm-focused roles at top tech companies.
Connect33 is hiring a Technical Sourcer in São Paulo, Brazil
Stripe is hiring an SDR
Cloudflare is hiring a BDR
Box is hiring a BDR, Spanish speaker
Similarweb is hiring a BDR, Spanish speaker
TikTok is hiring an Edge Strategy Manager
Relex Solutions is hiring a CPG Solution Principal
Confluent is hiring a Cloud Acquisition Sales Representative
Intercom is hiring a Senior Partnerships Manager
SoundHound AI is hiring an Sales Director
Semrush is hiring an SMB Account Executive
Silvus Technologies is hiring a Director of Sales