Kevin Postigo (00:00):
But what ecosystems or verticals are really moving towards Agentforce and AI/ML tools more rapidly than others?
Kenneth Lopez (00:11):
I think every single one in different ways. For example, one of the last areas where we're seeing a lot of requests is from digital marketing agencies. Just because they realize that, yeah, they are getting data from all the social media, but they don't know how to process that. They don't know how to work with the CRM.
And at the end, if you're paying for social media, you need to have an accountability of like: “Yes, I'm seeing a number here, I need the same number here. Otherwise, who do I believe — the CRM or the campaigns from Google?”
So that's one of the areas. As I mentioned to you, in every aspect, Agentforce — that's the objective. It's trying to put it in every single vertical.
Now, saying more, we have again the big players that they need something specific. But in general, all these Agentforces that we can implement, we can do it in different ways for all the other verticals.
