Kevin Postigo (00:00):
You know, how do you ensure that some of these innovations translate into real value for your clients?
Kenneth Lopez (00:06):
So that goes to kind of like what we provide as an Equals11. We are a post-implementation and optimization consulting firm, which means that we do not implement. So we like to take the current implementation and take it to the next level. This could be optimization, automation, and fixed implementation.
And now in these cases, as you said, what's next? For example, all the AI wave. And I'm not saying this just as a flop — I mean, we're going very tangible, like with Agentforce. So what we're creating right now is how they can apply it.
Because of course, you have the huge companies that they need a very complex implementation because their needs are different. And then you have the small ones that they cannot afford and they can just use out of the box.
But in the middle, you have a huge market space for you, because those are the companies that they cannot hire one of the Big Fours and they have the budget. So that's our sweet spot, because with those clients is where we can leverage the effort of Salesforce.
Which means they need things almost out of the box, but with an implementation. That's where we add value to our customers.
Because this is chicken and the egg: they are too small for the big ones, but they are too big for the small ones and too small for the big ones. So nobody wants to work with them in a very efficient way. And we were able to master that.
